Intent data is a collection of user behavioral patterns that can help you understand your users’ intent to acquire a product. In most cases, intent data is gathered by monitoring IP addresses and cookies. However, in the B2B Marketing, intent data has a considerably broader application for sales and marketing personnel.
We all know how important user data is in the B2B market. An expert marketer won’t use the data just to produce leads, though. They employ data to achieve the best possible results.
However, we overlook the remainder of the buyer population, who may be interested in a product like yours but do not land on your website. It is at this point that the purpose data is relevant. You know how your prospect navigates and products of interest to them with the use of intelligence. As a result, you may target those who have similar interests and search behaviors, boosting your chances of making a transaction.
Knowing your prospects’ preferences and tendencies might help you enhance your content marketing.
Prospect hunting was made easier.
Can create a more efficient and tailored ABM campaign.
Lead prioritizing boosts inbound sales.
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