Your Martech

Content Marketing

Content marketing delivers instructive content to your target audience that is relevant, entertaining, and valuable. With a small investment, this process can attract and engage your target audience. 

This method helps you generate more business for your company by building a positive image of your brand. 

With the help of right Content marketing a brand gets more exposure online and more gain more relevance and recognized by its customers.

Content Marketing may be classified in following categories

  • Blog Posts
  • Influencer marketing
  • Social media
  • Infographics
  • Videos
  • eBooks 
  • Case studies 
  • Checklists 
  • Testimonials and Review

Lowers the cost of customer acquisition

Content Marketing helps you reduce CAC Customer Acquisition Cost it is an important business metric, it is the total cost of sales and marketing. 

Because a single piece of content can be accessed by many people, content marketing can have a lower CAC. 

Aside from that, the majority of material created is everlasting, which indicates that its informational substance will continue to provide results for a long time.

The lifetime value of the client is increased

The sum of all customer spending on your company is known as lifetime value. It implies that the greater their lifetime worth will be the more they purchase from you or the longer they remain a client.

  1. If you provide relevant and useful material to your clients, they will spend more time on your website.
  2. If they believe that your brand is still considering how to assist them in resolving their problems after the sale has been completed, they will feel valued.
  3. It increases Customer Loyalty.

Increase your lead generation

The primary objective of every website or blog is lead generating. When each lead becomes a potential client, it will be a key component of the strategy that generates sales.

  1. A visitor to your blog or other content channel who fills up a form with some personal information is called a lead.
  2. Knowing if a lead is qualified or not becomes simpler with additional information.
  3. Additionally, your chances of closing a sale increase as you produce more leads.

Measure and analyse the outcomes

Achievable goals aren’t the only thing that make for good content marketing. They can be measured, so decide what information you’ll be gathering to track your development as well as when and how often to do so.

Picking a few important KPIs to monitor on a weekly basis can also help you keep on track. Possible outcomes include:

  1. Pageviews & website traffic
  2. Both online and offline sales of new and old items are possible.
  3. Subscriptions and Social media Followers are all available. 
  4. Comments on blogs and social media
  5. Rates of conversion
  6. Social media buzz

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